By Equipter. 

Learn what sets the Equipter RB4000 apart from a standard hydraulic dump trailer. 

While it might seem more economical to rent a hydraulic dump trailer, the Equipter RB4000 can do so much more. Here, we outline the benefits of both trailer types and why you should consider the RB4000. 

Traditional hydraulic dump trailer vs. RB4000: Dumpster functions 

The standard dump trailer is limited in its capabilities compared to the versatile Equipter RB4000, but both have their own benefits. 

Hydraulic dump container functions 

Hydraulic dump containers are basic. You can dump them, you can tow them. Below, we explore the benefits of each of these functions: 

Hydraulic dump containers...dump. 

As its name implies, the hydraulic dump container easily tilts to an efficient dumping angle. This is helpful when emptying a roofing trailer off site.  

Roofing and construction companies that rent hydraulic dumpsters typically don’t have to worry about discarding debris. The rental companies pick up the full dumpsters, eliminating the need to head to the dump after a long day on the job. 

Hydraulic dump trailers are towable. 

When you own a towable hydraulic dumpster, you can use it for more than just discarding roofing debris. For example, it can double as a utility trailer for hauling furniture and other belongings during a move. 

Equipter RB4000 functions 

The Equipter RB4000 outperforms standard hydraulic dump trailers by a landslide. All the user-favorite functions combine to create a versatile piece of equipment that serves as transportation for tools and supplies across the job site and a portable dumpster that’s easy to navigate in tight spaces. Here are the main functions of the RB4000: 

The RB4000 is drivable. 

It’s easy to drive this portable dump container across a variety of terrains, thanks to its gas-powered engine and self-propelled capabilities. The RB4000’s narrow front tires allow for optimal steering, contributing to its unbeatable turning radius. Hear Equipter users share their experiences driving on lawns here.  

Its driving feature also makes hooking it up to your pickup truck a breeze. 

The RB4000 is towable. 

You can drive this compact dump trailer right up to the tow hitch on your standard pickup truck. There’s no struggling with a second person trying to help you align the truck and trailer hitch, no need for backup cameras.  

Owning the RB4000 also means you can pick up even more materials at your local supplier first thing in the morning, eliminating delivery fees and delays. 

The RB4000 extends back four feet. 

The last things homeowners want after spending thousands of dollars on a new roof are damaged flower beds. The rollback function of the RB4000 allows the user to extend the dump box back as far as four feet, providing better protection for your customers’ delicate landscape features.  

Aaron Nelson of Nelson Contracting uses this as a selling point in his company’s pitch. “See that flowerbed,” he’ll say to the customer. “You’re still going to see it when we’re done.” Watch his story here to see how he upped his close ratio by 20% with the Equipter. 

The RB4000 lifts up to 12 feet. 

In addition to the rollback, the 12-foot hydraulic lift on the Equipter RB4000 contributes to customer property protection. The debris has a shorter distance to fall, so there’s less of a chance of the building’s exterior being scratched or damaged by roofing debris.  

On top of the added protection, the dump box serves as a material lift. This reduces and, in some cases, eliminates the backbreaking work of hauling plywood and other heavy roofing materials up ladders throughout the day. 

The RB4000 features a hydraulic-operated tailgate. 

Like the standard hydraulic dump trailer, the RB4000 features a hydraulic-operated dumping capability. Unlike the standard trailer, the RB4000’s lift combined with its ability to dump make it easy to dump the trash into a dump truck or trailer and then head back to the building for more tear-off debris. No heaving a heavy tarp full of debris across your customer’s lawn. 

Dump trailer vs. RB4000: Size 

The size of a standard 20-yard dump trailer can be a blessing and a curse. While it fits all debris from an average size roof replacement, all that weight can lead to property damage at the end of the job. When it’s time to haul the trailer away, the weight of the unit plus that of the debris it accrued during the job may leave ruts or other landscape damage on your customer’s property.  

The Equipter RB4000 has a GVWR of 7,500 pounds. Empty, the equipment weighs just over 4,000 lbs. Its wide tires contribute to a more evenly distributed weight ratio as you drive it around the job site. While in use, its outriggers help alleviate pressure on your customer’s property.  

If using a hydraulic dumpster with the RB4000, Equipter recommends placing the dumpster at the curb whenever possible. 

Using a Hydraulic Dump Trailer with the RB4000 

To master the ultimate roof replacement experience, professional roofers use the RB4000 in conjunction with a standard dump trailer or dump truck. Together, these pieces of roofing equipment optimize and streamline tear-off and production, leaving the customer impressed and increasing your referral rate.  

Want to try the Equipter RB4000 for yourself? Find the closest rental location to your job. 

Learn more about Equipter in their RoofersCoffeeShop® Directory or visit www.Equipter.com.

Original article source: Equipter

By Equipter.

Find a roofing subcontractor that’s right for your crew with these helpful tips! 

Finding reliable roofing subcontractors isn’t easy. And with today’s job market, it seems even more flooded with less qualified candidates. After you pin down exactly what it is you’re looking for in a candidate, it’s time to begin the hunt for the right roofers. 

Whether you’re in the process of starting a roofing business or looking to grow your workforce, here are a few tips to help navigate the task of hiring and retaining good roofing subcontractors for your company: 

1. Get their work history 

If you’re looking to hire professional roofing subcontractors, you want to hire those with the experience necessary to complete a roofing job that emanates high quality. A simple way to ensure this is to ask for their work history.  

Don’t be afraid to call contractors they’ve worked for in the past to determine their work ethic. Here are a few things to consider when checking out their work history: 

• How long have they been in the industry?  

• How many companies has the subcontractor worked for? 

• Are they still serving those companies? 

• Do they work well with others or do their own thing on the job? 

If they haven’t been in the industry very long, ask why they’re interested in roofing and whether they’ve attended a trade school. 

2. Perform a background check 

Employee background checks are done by many businesses before hiring, and the same thing should be done with subcontractors. Their performance–or lack thereof–will impact your company’s reputation, so it’s key to make sure your subcontractors are reliable and trustworthy.  

Be straightforward with your applicants. Let them know you plan to run background checks on more qualified candidates. In addition, make sure you’re up to date with your state’s background check regulations. 

Some areas to pay particular attention to in these checks include:  

• Driving records 

• County, state, and federal criminal history 

• Drug screening records 

• Sex offender lists 

Get more info on what to consider and how to perform background checks in this recent article on Betterteam.com. Although written about hiring employees, the article also applies well to performing subcontractor background checks before hiring. 

3. Make sure they’re a good fit with the rest of the crew 

Subcontractors can be skilled in manual labor, but if their attitude stinks or they don’t get along with others, you’ll definitely want to take that into consideration. Don’t jeopardize an atmosphere of respect and good morale by bringing the wrong subcontractors onto your company’s team. Conflict on the job translates to poor quality, dissatisfied customers and, ultimately, a blow to your professional reputation. 

When hiring your next subcontractor, make sure to look for more than just experience. Get to know them a bit–find out whether they’re good learners and ensure that they’ll treat your customers with the utmost respect.  

Non-manual labor skills are as valuable as job skills. Excellent character influences customer satisfaction and employee morale. 

Bonus tip: Invest in equipment that makes their job easier 

Many business owners are hesitant about investing in equipment for subcontractors. Sometimes it’s because they’re unsure if the subs will be open to the learning curve that comes with equipment they haven’t used before. Owners may also be questioning whether the subcontractors will treat the equipment with respect or if it’ll just end up getting damaged from careless use.  

These are legitimate concerns, but you can take steps to eliminate them. If a subcontractor realizes how a piece of equipment will benefit them and raise their efficiency level, they’ll be much more likely to give it a try. Use this as a team-building opportunity–take a few minutes to share the benefits and functions with them or show tutorial videos and take questions. Crews will feel more valued when they recognize that you’re investing in them rather than just more stuff, so they’ll be more open to trying new equipment.  

Your company will benefit from investing in equipment that raises productivity. In fact, if your company has good equipment that simplifies a roofing job, you’ll attract more reliable subcontractors. Not every company provides excellent equipment for their subcontractors, so you’ll have the advantage of roofers wanting to come back to work for you. 

Investing in quality equipment like the Equipter RB4000 for your subcontractors will set your company apart from competitors, giving you a more professional air among residential and commercial prospects and, in turn, boosting your bottom line. 

Let your subs try before you buy! Find your closest RB4000 rental location here. 

Hiring roofing subcontractors can be a challenge, but it can also become a great privilege as you get to see good workers get your jobs done efficiently. Apply these tips to find more qualified roofing subcontractors now. 

Learn more about Equipter in their RoofersCoffeeShop® Directory or visit www.Equipter.com. 

Original article source: Equipter 

By Equipter. 

How can you use Facebook to gain new clients and expand your business? 

With so many social media platforms at your disposal, it can be incredibly beneficial to your roofing business to use them. But how do you utilize them efficiently and which ones are best? Facebook is not only one of the most popular platforms out there, but it’s one of the best ones you can use to grow your roofing company. 

The best part? Roofers don’t have to be social media gurus to figure out how to get leads from Facebook. Just check out these five tactics below: 

1 - Create a Facebook Business Page 

If you don’t have a Facebook Business Page, it’s time to make one. This is the best way to keep your personal and business lives separate while maintaining a professional online presence.  

When completing your Facebook business profile, fill out as many specifics as possible. This way, your target audience can find you easily and learn more about your company. Don’t overlook these details: 

• Mailing address 

• Website 

• Email address 

• Phone number 

• Hours 

• Company story 

• Category 

• Services 

These details should also match the info on your roofing website and Google My Business listing to strengthen your online credibility. 

Need a profile picture for your Facebook Business Page? Just upload your roofing company logo to be instantly recognizable among your customers and prospects. Then, upload your favorite team photo, a work in progress or a recently completed project for your cover photo. 

2 - Post original content on your Facebook Page 

Building a company page is just the start of your Facebook lead-generating adventure. To increase your presence among Facebook users, it’s important to stay active.  

Here are a few ideas for what to post on your Facebook Business Page: 

• Events you’ve attended or plan to attend 

• Links to blog posts 

• Photos and general locations of jobs you’ve done 

• Photos of your crew hard at work 

Facebook lets you share photos, check in your business at a specific location (great if you’re participating in an event as a company), poll your followers and more to provide interactive and relatable content. 

BONUS TIP: Get more organic traffic by tagging companies whose tools or materials appear in your photos and videos (e.g., @equipter when your photo features the RB4000). Also, try branching out by commenting on posts on those pages or profiles. 

3 - Boost posts on Facebook to reach a broader audience 

To expand your reach across Facebook, consider tying boosted posts into your roofing marketing strategy. For just a few dollars, you can share educational content and company photos with more people interested in the services your roofing company provides. 

But don’t boost a post just to boost a post. Make sure it has the right characteristics to attract and promote engagement between your company and target audience. 

Facebook also lets you choose how long your post will appear in front of that broader audience. Facebook recommends a minimum of four days and a max of 14 days, although you can set a specific end date. 

4 - Give customers the option to leave reviews on your Facebook Business Page 

According to Hosting Tribunal, in 2021, 89% of customers choose to read reviews before taking action. Just one review can produce a 10% boost in your conversions. It’s clear that people trust personal reviews more than advertising, so adding this feature on a company Facebook Page can help increase your online roofing leads. 

BONUS TIP: Prospects are more attracted to companies that interact with their followers, so be sure to respond to each review! Also, avoid deleting negative comments. Prospects consider the quality of your online customer service, as well. Check out this article for tips on how to respond to negative reviews. 

5 - Build a photo album collection 

Consider developing a collection of Facebook photo albums. Each album could feature images that capture a specific service you offer. This is an easy way to show prospects that you use innovative roofing tools and equipment, like the self-propelled Equipter RB4000, to help get the job done while maintaining a clean environment for your customers’ loved ones. 

Facebook photo albums also serve as a sort of business portfolio. You can even add a link to your online portfolio in the album’s description – a great way to guide prospects to your website. 

Facebook offers tons of opportunities to expand your reach and increase business for your roofing company, and many of them are free. So building a presence on one of the largest social media platforms on the web is a no brainer. While you’re building your own following, don't forget to follow Equipter on Facebook for more roofing business tips.

Learn more about Equipter in their RoofersCoffeeShop® Directory or visit www.equipter.com. 

Original article source: Equipter

By Equipter. 

Find out how to get the most use out of your company roofing truck. 

Of all the most useful roofing tools, one you might be overlooking is your pickup truck. It might seem like just a standard tool, but you may not realize just how much mileage you could get out of it.  

Here are three ways your roofing truck can be used as more than just a company tax write-off: 

1 - Provide reliable transportation for your crews 

Some crews choose to carpool to the job. Other roofers choose to show up individually. Both scenarios require a well-maintained, reliable mode of transportation.  

Arriving to a roofing job site on time may seem second nature, but it’s the little things that show you’re serious about the job. Timely arrival communicates professionalism to customers and helps to build and maintain their trust. It implies that you’re not just in it for the money and you’ll do your best to help them achieve their goal – a new roof to protect their loved ones.  

Your roofing truck is a tool that helps provide reliable and timely transportation of your crew to the job site, communicating a strongly held value to your customer without saying anything more than, “Good morning!” 

2 - Transport tools and materials to every job site 

There are smaller and more fuel-efficient vehicles than a pickup truck that you could invest in to get your crew from point A to point B and back. However, as an experienced roofer and/or roofing business owner, you understand the power behind using a pickup truck as transportation for more than just your crew.  

Designed to carry heavier loads, you know pickup trucks can handle what even large SUVs can’t. On top of your standard roofing tools, roofing trucks give you more room for materials like extra tar paper and plenty of sheets of plywood. 

If your roofing truck is loaded but you still need more room, you may not need to make an extra trip to your supplier. The towable Equipter RB4000 can also serve as your compact utility trailer. This self-propelled dump trailer seamlessly hooks up to a standard-sized pickup truck for easy transportation. After driving the RB4000 to the truck hitch, disengage the front wheel and hook it up just like you would any other trailer.  

Towing the RB4000 gives you extra space that may come in handy for tools you’re not able to fit in your truck. It’s especially useful if you have a large crew traveling in the cab. Consider trying this piece of equipment to see how it could take your business to the next level! 

3 - Market your business with your roofing truck 

Your company pickup truck can be a tool used for more than just transportation. It’s also an incredibly useful marketing tool. 

Wrapping your pickup can be an effective way to advertise your roofing company. According to Big Picture Graphics a wrapped vehicle can give 30,000-80,000 impressions in just one day. To help maximize return, members of your target audience need to be commuting or living in the area your company does business in.  

Not only is wrapping your truck an effective way of advertising, but it’s also one of the more affordable methods of promoting your company. Compare it to advertising in a magazine, which (according to Big Picture Graphics) can cost $21.46 per one thousand impressions. Wrapping your vehicle costs only $0.35 per one thousand impressions.  

Here are a few tips on how to attract customers by wrapping your roofing truck: 

Communicate your message clearly 

What is your brand about? Add info to your truck wrap that promotes your company’s mission and values. Use your logo and simple messaging that will connect with your audience. 

Keep it simple 

Adding too much on your wrap only amounts to clutter and confuses your message. It prevents your customers from seeing what is most important. Keep your wrap style and imagery attractive and simple. 

Add a clear call-to-action 

Provide a phone number or web address that gives your audience a clear next step, like contacting you or learning more about your company.   

From basic transportation to the ultimate advertising machine, your roofing truck goes beyond practical. Never take it for granted. Be sure to keep your company trucks in tip-top shape, so your crew, tools and materials get to the job on time every time, greeting your customers with a smile. 

Rent an Equipter RB4000 lift today! 

Learn more about Equipter in their RoofersCoffeeShop® Directory or visit www.equipter.com. 

Original article source: Equipter

By Equipter.

Did you know that the Equipter RB4000 is compatible with clay, wood shake and metal roofing systems? 

Contractors and roofers typically use the Equipter RB4000 when they’re installing asphalt shingle roofing systems. What many of them are not aware of though is that the RB4000 can be used when tearing off and installing other types of roofs. 

Here, we explore what the Equipter can be used for when installing clay tile, wooden shake and sheet metal roofing systems. 

Clay tile roofing systems 

Did you know that concrete and clay roofing tiles can be over 33 times as heavy per square foot as asphalt shingles? Replacing a clay tile roof is a heavy and messy job. With the RB4000, roofing contractors can eliminate the backbreaking work of throwing these tiles onto the ground and hauling new tiles to the roof. 

Since the lid of the RB4000 opens to create a 10.5-foot catch area, roofers can easily use their tear-off tools to slide old tiles into the 4.1-cubic-yard container. This eliminates the time it takes to walk over to the roofline and drop the used tile, hoping it lands on an unsteady debris-catching system without damaging plants. 

The Equipter also doubles as a material and shingle lift that reaches up to 12 feet, so you don’t strain your back or lose balance when hauling materials up a ladder throughout the day. 

Sales tip: If your potential customer is looking to invest in a tile roofing system, share this article from The Spruce to help them determine what style is best for their home and environment. 

Wooden shake roofing systems 

Although wooden shakes aren’t as sharp or heavy as broken roofing tiles, they can still crush delicate landscape features like flowers and small shrubs. Blue tarps aren’t nearly as effective in protecting your customers’ landscapes as the Equipter. The RB4000 features a 4-foot rollback, which allows it to stretch over more petite landscape elements and catch debris before it even has a chance to hit the ground. 

Need to reach over a sidewalk? The optional Rear Extension Kit allows you to reach even farther back and provides an extra layer of protection for the siding and windows you’re working around. 

Metal roofing systems 

The RB4000 can also be used to catch and haul metal roofing materials. Since these materials are so much lighter than standard roofing shingles, you’re likely to fill the Equipter with an entire load of metal roofing without breaking the self-propelled dump trailer’s GVWR of 4,000 pounds.  

The length of the dump container is just over 8.5 feet, slightly shorter than the standard metal roofing sheet. But that doesn’t mean the Equipter can’t handle transporting that debris across the job site! It still helps shave time and labor costs on virtually any job. 

Let your crew test drive the Equipter today 

With an online database containing over 220 third-party rental locations, Equipter can help your crew try the RB4000 to see if it’s the right fit for your business. Whether you're starting a roofing company or looking to enhance production in your existing company, use Equipter's free Rental Locator Tool your closest Equipter rental location today. 

Locate your nearest RB4000 lift rental today. 

Learn more about Equipter in their RoofersCoffeeShop® Directory or visit www.equipter.com. 

Original article source: Equipter

By Equipter. 

Despite material inflation and struggling to find qualified roofers, you can survive – and thrive – in this unpredictable era. 

There’s a lot of major economic damage these days influencing businesses across the country. However, that damage doesn’t have to mark the end of your roofing company. Business owners and leadership teams can overcome virtually any hardship by being intentional and utilizing the right tools for every job. 

5 ways to keep your business healthy right now 

What are the keys to long-term success? The most useful keys right now are organizational and relationship building skills. Here are five proactive ways to utilize those skills and build your business in a poor economy:

1 - Catch up on paperwork. 

Whether you manage a paper or digital filing system, now is the perfect time to organize those messy piles on your desk, random files on your desktop screen and incomplete customer profiles. This will also provide a head start on tax season prep, saving headaches and time later in the year. 

The longer an economy takes to recover, the more financially draining it is for society. With many people out of jobs, their pockets are spread thin. When going through your business finances, consider extending the grace period on outstanding invoices. This one simple action speaks volumes about the value you place on your customers and their needs in times of stress.   

Still have a physical filing system? Consider researching software designed to help streamline organizing payroll, creating customer profiles, maintaining project schedules and more. Many software companies specialize in specific industries, so they’re able to address issues unique to your situation. 

2 - Look for new ways to improve production. 

Contact relationship management systems (CRMs) and industry-specific software can help streamline many administrative tasks. You can also use this downtime to explore new ways to improve other areas of business management and production. 

Companies in more labor-intensive industries, such as roofing, general construction and restoration, will always be needed. Business may be slower at times while the economy is on the fritz, but that makes now the ideal time to prepare for the bang that’s to come.  

With the potential for excess job opportunities after an economic downturn, it’s likely you may need to turn away business due to a lack of manpower or resources. Investing in equipment that streamlines manual labor helps reduce the number of jobs you turn down. 

The multifunctional, self-propelled Equipter RB4000 helps many businesses accomplish more in less time. With its easy setup, ability to transport tools and supplies and hydraulic dumping capabilities, your roofing crews can complete jobs sooner without sacrificing your company’s reputable craftsmanship. Customers are more willing to choose a contractor who can provide more time-efficient service, especially with the increase in popularity of working from home. 

3 - Build or refresh your website. 

When stuck inside, many people spend more time on the internet. This is a great time to boost your digital presence. If you have a website, do a quick check to make sure all your contact info is up to date. Maybe spruce up your About page or add images from recently completed projects to your online portfolio. 

Interested in taking your digital game one step further? Check out this article on how to get your roofing website noticed by Google. 

Don’t forget to stay active on social media! Show compassion and post helpful content rather than pushing your services during economic crises. 

4 - Touch base with past customers. 

Maintaining relationships with customers regardless of project status is essential for business growth. Business coach Brad Sugars states, “Business is all about relationships...how well you build them determines how well they build your business.” 

Reach out to past customers letting them know they’re not alone right now. Consider mailing them personalized gift boxes or Amazon gift cards to keep them occupied while everyone is stuck inside – your options are endless. This shows that you value their business as well as their well-being.  

If you call to check up on them, get specific. Ask if their college kid was able to go back to school or how much their pets are loving the constant attention. And, in passing, check to see if they’re still satisfied with your company’s craftsmanship. 

5 - Contact warm and hot leads. 

Sure, homeowners are hesitant to follow through on large investments like roof replacements or home additions when the market has tanked or they’re facing financial hardships. That doesn’t mean you shouldn’t reach out to your prospects.  

If anything, let them know they’re on your mind. When they feel appreciated, they’re more likely to choose you in the long run. It’s also a good time to let them know of any deals or discounts your company is currently offering because of the current economic climate. 

Focus on the future 

When a natural disaster or economic crisis hits, it affects everyone. But this doesn’t have to be a discouraging time. Instead, take time to focus on relationship building and buckling down financially to prepare for the future.  

Keep your head up. Times will get better. And remember, we’re in this together. 

Learn more about Equipter in their RoofersCoffeeShop® Directory or visit www.Equipter.com. 

Original article source: Equipter

By Equipter. 

All you need to know about writing a business plan for your roofing company. 

Starting a roofing business can be an exciting adventure, but it can be dangerous to jump right into it without having some sort of action plan. Whether you’re starting a roofing business or looking for ways to grow your current one, it’s important to establish a thorough roofing business plan. 

Why write a business plan for your roofing company 

Writing a business plan is essential if you’re looking to get financing for your roofing business, whether that means borrowing from a bank or having investors support your company. They appreciate knowing how your company is doing and where it’s headed before they make the decision to invest in it. 

The ultimate purpose of your roofing business plan is to serve as a map that helps you reach your business goals. But what do you need to do when writing an effective roofing business plan? 

Keep it simple 

While there are essentials to include in a business plan, keeping the document as simple as possible will benefit all parties. Aim to keep each part of your roofing business plan short and to the point. Avoid filler language or “fluff.” Your business plan is a strategy, not a story. No one wants to spend hours reading a long, boring business plan.  

In addition to maintaining a short and concise business plan, keep the language you use simple and avoid jargon. Those who aren’t as educated about your industry will appreciate being able to read through your business plan without tripping over words they may not understand. 

Remember your audience 

For an effective roofing business plan, write in a way that makes it applicable to all audiences, whether that’s investors, bankers, employees or family. This ensures that no one will get lost when reading your plan but, rather, will understand exactly where the company is and where it’s headed. 

Keep your company’s goals in mind 

In writing a long-term plan for your roofing business, don’t forget the short-term goals that are a part of the journey. Incorporating processes to achieve both short- and long-term goals into your business plan shows investors that you know success won’t happen overnight. 

Get help writing your roofing business plan 

During the startup phase, attorneys and accountants can be a great help to your roofing company. An attorney can help you navigate through the layers of paperwork involved in starting the venture. Accountants enable you to determine the financial plan and forecast needed for your business plan, two major factors investors consider when deciding whether to support your business. Accountants can also help you better understand and manage the general finances of your business even after it’s up and running. 

Whether you’re starting or growing a roofing business, consider getting in touch with a business mentor. SCORE is a nonprofit organization comprised of experienced business owners and C-level executives who dedicate time to thousands of startups in all industries. With over 300 locations across the United States, it’s easy to connect with a mentor at absolutely no cost. 

For more on business growth, explore How to Manage Growth Like a Pro. 

Learn more about Equipter in their RoofersCoffeeShop® Directory or visit www.Equipter.com. 

Original article source: Equipter

By Evelyn Witterholt, RCS Reporter. 

The revolutionary equipment company will have booths at 11 trade shows over the next month. 

With the busy trade show season among us, it can be hard to decide which ones to attend. Lucky for you, debris management solution manufacturer Equipter will have booths at 11 trade shows in the next month! The innovative debris removal company is most well known for their RB4000 dump trailer lift.  

To learn more about the Equipter RB400 and more, come visit them at one of these trade shows: 

• 2022 Storm Restoration Contractors Summit - January 21-23 at the Toyota Music Factory in Dallas, Texas at booth 26. 

• ABCs of Success - Williamsburg - January 27 in Williamsburg Lodge, Virginia. 

• 2022 International Roofing Expo - February 1-3 at the Ernest N. Morial Convention Center in New Orleans. They will be at booth #1801! 

• 2022 International Builders' Show - February 8-10 at the Orange County Convention Center in Florida. They will be at booth #S3022! 

• 2022 College of Knowledge Pittsburgh - February 11 at the West Club at Heinz Field in Pennsylvania. 

• 2022 Win the Storm - February 14-16 at the Kay Bailey Hutchison Convention Center in Texas. They will be at booth #530! 

• ABCs of Success - New York Metro - February 15 at the 1 MetLife Stadium Drive in New Jersey. 

• ABCs of Success - Atlantic City - February 17 at Harrah's Resort in New Jersey. 

• College of Knowledge - Connecticut - February 24 at Foxwoods Resort Casino in Connecticut. 

Learn more about Equipter in their RoofersCoffeeShop® Directory or visit www.Equipter.com. 

About Equipter 
Equipter, a family-owned business in the heart of Pennsylvania Amish country, manufactures and sells the RB4000 lift and a full line of productivity-boosting equipment for roofing and contracting professionals.

By Equipter. 

Make sure your roofing company is taking advantage of four of the most tried and true marketing strategies. 

With the whole world going digital, it’s easy for roofing companies to shift their focus to marketing their services online. Digital marketing is one of the best ways to put your company out there, but don’t forget to also capitalize on old-school marketing tactics to help grow your contracting business! 

We at Equipter still utilize a mix of digital and print marketing with much success. Here are four of our favorite old-school marketing moves that can also benefit your roofing business:  

1 - Send snail mail 

No, direct mail is certainly not dead! For example, one survey found that close to 80% of consumers take action on direct mail ads over digital ads. These marketing pieces, whether they’re newsletters, postcards or in some other form, give consumers a tangible piece they can read, keep on hand for future use, or even pass to a friend who was just complaining it was time to get a new roof. Sending well-designed direct mail, like New Roof No Mess marketing materials, is a smart way to overcome inbox overload and stand out from the roofing pack. 

2 - Carry business cards 

Small but mighty, the business card is a visible, portable reminder of your roof replacement company. Include a business card with most, if not all, of your paper correspondences — even invoices. Don’t hesitate to give a few extra cards to the people you meet throughout the day either, so they can hand them out for referrals. 

Printing companies, like VistaPrint, offer plenty of options that deliver a professional look without draining your marketing budget. If you’re searching for a higher-end business card, consider using a local printer or a company like MOO, which offers high-quality paper and professional-quality images. 

3 - Share promotional gifts outside of events 

Most of us probably associate promotional gifts with marketing for home shows or trade events. However, a relevant promo gift can make an impact any time. For example, a salesperson might leave a promo gift along with print marketing materials during a sales call. They also make good thank you gifts, which can add to the exceptional customer experience that leads to referrals for your roofing business. 

Branded promotional gift ideas for roofing include: 

• Yardsticks or tape measures 

• Magnets with measurement conversions 

• Flower seed packets 

• Ear plugs 

• Safety goggles 

• Cookies in construction shapes (We haven’t personally used this cookie company, but check out its roofing promo cookie ideas!) 

Don’t forget promos for kids. A roofing salesperson could give away branded goodies, like small footballs or play construction helmets. (When you’re in a prospect’s home, it’s always a good idea to ask the parent first if you can give a child a promotional item.) 

4 - Attend in-person networking opportunities and events 

Small business owners and managers get a near-constant barrage of tips telling them to make connections on professional sites like LinkedIn. While there’s value in digital networking, tap the power of face-to-face time as well. 

Join a local chamber of commerce or other business groups. If you’re unsure which business groups are worth your time, talk with other entrepreneurs or owners in your area to find out what they would recommend. 

Another option is to check out a coworking space. Coworking facilities are shared office spaces occupied by a range of businesses. Even if you have a dedicated office for your roofing business, consider taking your laptop or tablet and working out of a coworking space a few times a month — many of these facilities offer affordable day passes. Coworking allows you to connect with other local business owners and often gives you access to business-related events, such as workshops or lunch-and-learn sessions. 

In the past while Equipter’s new facility was under construction, some Equipter team members spent time coworking out of The Candy Factory in Lancaster, Pennsylvania. Find out what former Equipter marketers Sam Beiler and Josh Beiler said about coworking during their time there. 

Equipter has plenty more info on marketing for roofing companies peppered throughout their blog. What old-school roofing marketing tips or tools have worked for your contracting company? Follow the company on their Equipter Facebook page! 

Learn more about Equipter in their RoofersCoffeeShop® Directory or visit www.Equipter.com. 

Original article source: Equipter

By Equipter. 

Virginia-based roofing company shares their secret to growing their company fast. 

When Chris Good began his roofing company, he never imagined it would be so successful. In the short span of five years, his company has grown to employ 75 people and has made $10 million in sales. 

“When I look back at how this happened, it's been kind of crazy,” says Chris, owner of Virginia-based Lynchburg Roofing. He believes that if someone had predicted achieving that level of success in only five and a half years, Chris would have replied, “Can’t be done.”  

The company has earned its reputation by focusing on delivering professionalism, dependability and trustworthiness for the homeowners they serve. So when he saw the raisable, self-propelled Equipter RB4000 trailer, Chris says it was a natural fit with Lynchburg Roofing’s image and values. 

Chris researched the RB4000 extensively before investing in one. “I tried to find one bad review online. I spent a lot of time online just looking for bad reviews. And the only negative information I could find is people that didn't have one.” He continues, “I would do it again because it just fits right in with what we do. It does improve our efficiency numbers. It improves our crew morale. And I think it's a good investment.” 

Learn more about Equipter in their RoofersCoffeeShop® Directory or visit www.Equipter.com. 

About Equipter 

Equipter is a family-owned business in the heart of Pennsylvania Amish Country, an area known for its solid work ethic and old-world values. Founded by roofing company owner Aaron Beiler in 2004, the company provides high-quality, American-made roofing and general construction equipment to industry professionals across the United States. Its most popular model, the Equipter RB4000 drivable dumpster, can be found at over 200 third-party rental locations across the country and is also available for purchase directly through Equipter. Visit here to view Equipter’s full line of roofing equipment for the roofing professional.  

Original article source: Equipter 

Photo credit: Equipter