RoofersCoffeeShop https://www.rooferscoffeeshop.com/ Roofing Forum, Classifieds, Galleries and More! en-us Bitec Expands its Imper-Sol™ Line of Coatings https://www.rooferscoffeeshop.com/post/bitec-expands-its-imper-sol-line-of-coatings bitec-expands-its-imper-sol-line-of-coatings Sun, 03 Apr 2022 06:00:00 PDT

By Bitec. 

Bitec adds new line of fluid-applied roof preservation solutions and accessories to their elastomeric coatings.  

Bitec recently expanded its line of restoration products to include several new Imper-Sol coatings and accessories, adding rubber and silicone products to its existing line of elastomeric coatings. 

“Bitec has been in elastomeric coatings for many years now, but we've decided to expand that to include rubberized coatings and silicone products, as well as accessories,” explained Alan Tatum, Bitec’s technical manager. “So we've got a full line of restoration products — or as we like to call them preservation products.” 

This new premium line of fluid-applied roof preservation solutions includes: 

  • Imper-Sol SI Silicone Roof Coating - A high solids, low VOC, one-part silicone elastomeric coating used as a protective coating over numerous roof substrates. This silicone coating provides a durable, seamless, flexible waterproof membrane that resists lateral movement, shear and will allow for expansion and contraction.  

  • Imper-Sol EB All-in-One Roof Coating - A rubber-based topcoat with excellent waterproofing and UV resistance. This one-component product adheres strongly to properly prepared surfaces and contains a primer and bleed blocker for a one-coat application.  

  • Imper-Sol EB EP Roof Coatings - A rubber-based, thermally stable topcoat that resists cracking and peeling from extreme weather. It provides excellent waterproofing and UV resistance and adheres well to properly prepared surfaces. 

  • Imper-Sol AC Acrylic Roof Coatings - An elastomeric, water-based topcoat with excellent waterproofing and UV resistance. They contain bleed blocking polymers that eliminate the need for primers.   

These high-performance coatings provide customers with a sustainable option for extending the life of their roof system by eliminating the need for a full tear-off and replacement. 

Several Imper-Sol accessories were also added to Bitec’s line of products to enhance and complement the coating systems. Customer response to the new products has been positive so far, and Bitec can’t wait to get out in the field and promote them even more. 

Learn more about Bitec in their RoofersCoffeeShop® Directory or visit bi-tec.com. 

Original article source: Bitec

]]> BiTec Live from New Orleans at IRE! https://www.rooferscoffeeshop.com/post/bitec-live-from-new-orleans-at-ire bitec-live-from-new-orleans-at-ire Sat, 05 Mar 2022 06:00:00 PST

Joel Shealey from BiTec shows off how light their new ELASTOPAV product is at the RoofersCoffeeShop® soundstage. 

Editor's note: The following is the transcript of an interview with Joel Shealey, VP of operations at BiTec. You can read the interview below or watch the recorded livestream.

Karen Edwards: Hello everybody and welcome back to the RoofersCoffeeShop sound stage at the 2022 International Roofing Expo in New Orleans! I am Karen Edwards, your host for the day. And I am really excited to welcome Joel from BiTec. Welcome! 

Joel Shealey: Thank you. I appreciate it. 

Karen Edwards: Wow. How's the show been for you? 

Joel Shealey: It's actually pretty good. I was a little cautious that we're a little worried about today with the weather going up north, but there's a lot of people here and we've had a lot of really good interactions. 

Karen Edwards: It's warm down here, right? 

Joel Shealey: Yes. Yes. It's not bad. 

Karen Edwards: So Joel, tell me and our viewers what you do there at BiTec. 

Joel Shealey: So BiTec is a modified bitumen producer. So we produce APP and SBS roofing membranes. We recently have kind of it's on a theme of BTEC 2.0. And so back in November, we announced our coding line with Heidi. So we've expanded our Imper-Sol™ coating line with three different products, an acrylic, a silicone, and a SEBS line. 

Karen Edwards: Nice. 

Joel Shealey: And this week, we've actually rolled out what we're calling our ELASTOPAV flashing compound line and sealants. So we've brought these guys out. It's a one part moisture cured product. 

Karen Edwards: Nice. ELASTO...PAV! 

Joel Shealey: Yes. 

Karen Edwards: PAV. 

Joel Shealey: PAV. 

Karen Edwards: PAV. PAV. Elasto-PAV. 

Joel Shealey: Yes. 

Karen Edwards: Wow. 

Joel Shealey: So one part moisture cured. One of the nice things we like to say is if you're the roofer and you're going up to do a repair or do a flashing on a roof- 

Karen Edwards: I can carry it! 

Joel Shealey: Exactly. It's not a three- or five-gallon bucket to go up there. And it's kind of everything in a pouch. We've also got a sealant to go with it. 

Karen Edwards: So is the product itself new or is it just the packaging? 

Joel Shealey: The product itself is new. 

Karen Edwards: Oh, all right. 

Joel Shealey: As we said, we were on this theme of BiTec 2.0, we've got more things in the hopper. 

Karen Edwards: It keeps rolling out. 

Joel Shealey: It does. 

Karen Edwards: Wow. So we'll be hearing more at the next show, I'm sure. 

Joel Shealey: Absolutely. Absolutely. It should be by then. Yes. 

Karen Edwards: Wow. Okay. Well you did a very good job describing what you do. How long has BiTec been manufacturing these products and solutions? 

Joel Shealey: So we've been in business for 35 years. And my father actually started the business. And he wanted to be here, but unfortunately with, a little age and a little COVID, we just said, "He's probably not going to make that trip." 

Karen Edwards: Yeah, understandable. 

Joel Shealey: But we've really always focused on our quality and it's kind of, we take about premium quality waterproofing, or when quality matters. We've been very consistent in our production in that we don't vary that. We want it to be like it was when we brought it over from Italy, back in the eighties. 

Karen Edwards: Right. 

Joel Shealey: So that's one thing that's really different about our products compared to some others. It's going to be back like it was when you first started using it. 

Karen Edwards: And it lasts a long time. Right? The good old, trusted and tried and true and proven. 

Joel Shealey: It definitely does. 

Karen Edwards: So tell me a little bit about with all this stuff coming out, you must have quite a focus on R&D and developing new solutions and innovations, what's that process? Without giving away any secrets, what's that look like for your company? 

Joel Shealey: We've got us some really good partners that we work with. And so that really helps. I'm not bashful, I'm not afraid to walk around the show floor and see if there's something that somebody else has that I'd borrow. 

Karen Edwards: A good idea.  

Joel Shealey: But at the same time, we've got some people that are really good at what they do and working on some of this stuff behind the scenes. For us, it's a lot of times, “what else would go with our systems well?” So we're trying to look for what else adds to the product line we've got. 

Karen Edwards: So you can kind of be a complete solution for a contractor. 

Joel Shealey: Correct. Correct. 

Karen Edwards: If I was a contractor and I wanted to start installing your systems, what do I do? 

Joel Shealey: So we do have an authorized applicator program. To do warranty work with us, you'd have to complete that application process, send it into us, the insurance requirements, of course, that's there. And then we'd go through the interview process and get somebody set up to be an authorized applicator and get them going to town. 

Karen Edwards: And what about training support? All that's kind of standard? 

Joel Shealey: Standard stuff. I mean, we brought in quite a few groups even this last year, even during some of the COVID times to our plant and did some training as well as plant tours and got a lot of people to see another side of BiTec. Additionally, our crews are out doing demos and training throughout our distribution partners. So we're out there. The second one of the year is next week, I believe. 

Karen Edwards: Wow. Second one of the year and it's only February 2nd. 

Joel Shealey: Yes. 

Karen Edwards: Six more weeks of winter, by the way, is what I heard. 

Joel Shealey: Yes. Yes. 

Karen Edwards: Where are you located? Where's your plant? 

Joel Shealey: We are in Morrilton, Arkansas. So that's about 40 minutes kind of Northwest of Little Rock, right along I-40. So if you've ever driven along that stretch of I-40, you've rode right past us. 

Karen Edwards: You've probably seen BiTec. 

Joel Shealey: Yes. 

Karen Edwards: Wow. So you're seeing a lot of contractors here at the show, obviously. What are the conversations that you're having with them? Are they looking for? Because there are material challenges, so most contractors want to have options, right? 

Joel Shealey: Yes. They do. 

Karen Edwards: Is that what you're hearing? 

Joel Shealey: Definitely. And I mean, I want to say this product that we just rolled out, this ELASTOPAV, we rolled it out to our sales team at our annual sales meeting last week. I had an order before the week was over for this. 

Karen Edwards: Wow. 

Joel Shealey: So, I mean, this has been a product that's been having a lot of attraction at our booth. As always, our metal and tile product, our MAT-40 is a premium product that gains a lot of attention. So we've got a lot of people with that, as well as because of some of the shortages that we're seeing in some of the other low slope roofing products, there seems to be a real renewed push back to modify bitumen. 

Karen Edwards: Yeah. It seems to be like what's old is new again. 

Joel Shealey: Exactly. It's available and it's a great product and we're really seeing people come back to it. People can get it. So right now, do you wait 10 months to dry in a building? Or do you get it dried in? 

Karen Edwards: That's a good point. So, wow. Thank you for sharing that insight. It's available. It's here. And like I said, it's tried and true. It's been around for many, many, many years. 

Joel Shealey: Yes, absolutely. 

Karen Edwards: So if someone's coming to the show, where do they find you? What's your booth number? 

Joel Shealey: We are 2519. 

Karen Edwards: 2519. That's a good spot. Kind of right in the middle of the floor. 

Joel Shealey: It is. 

Karen Edwards: So please come by, see them. Check this out because you'll want to pick it up for yourself, I'm telling you. It's not that heavy. It is a little heavy, but not that heavy. 

Joel Shealey: No, not bad. 

Karen Edwards: It's not a five-gallon bucket or three-gallon bucket. 

Joel Shealey: Put that in a backpack with a brush and go climb a ladder. 

Karen Edwards: Go right on up. So thank you for being here and sharing all this information. If you're not going to be able to be at the show and you can't get by, just visit BiTec’s directory  on RoofersCoffeeShop.com, it has all the information. I hope we have this up there. If not, we need to get a photo and need to get some information put up there so our visitors can learn more about it. And we'll be broadcasting throughout the day from the show. So be sure you subscribe to our YouTube channel. Ring that bell so you get the notifications when we go live. And we'll see you soon. 

Joel Shealey: Thank you. 

Karen Edwards: Thanks.

Learn more about Bitec in their RoofersCoffeeShop® Directory or visit bi-tec.com.

]]> Save on Labor Costs With Imperflex® https://www.rooferscoffeeshop.com/post/save-on-labor-costs-with-imperflex save-on-labor-costs-with-imperflex Sat, 26 Feb 2022 15:00:00 PST

By Cass Jacoby, RCS Reporter. 

Self-adhering membranes offer a quick and simple installation that delivers quality while cutting back on time and cost. 

Now more than ever, contractors demand products that are easy and convenient to install. That’s why you should consider Bitec’s Imperflex self-adhered mineral-surfaced cap sheet for your upcoming roofing projects. These membranes are protected with a silicone-coated release film which contributes to the system’s shockingly simple installation. Additionally, the Bitec self-adhered system has no fumes, allowing your crew to work with minimal disruption to the jobsite. 

The Imperflex system requires no open flames, hot asphalt, or special tools to install, and with both base sheet and cap sheet being self-adhered, you can reduce labor costs. Imperflex features an SBS polymer-modified membrane that is reinforced with a high-strength fiberglass mat for high-performing roofing protection. These extremely durable membranes keep the roof watertight and protect the roof deck. 

Imperflex USA offers powerful waterproofing protection. The base sheet is made with SBS polymers, blended with distilled asphalt, and reinforced with a high-strength fiberglass mat to provide a solid foundation for the entire system. Plus, the Imperflex USA base sheet adhesive isn’t just inked onto the back of the sheet, but instead incorporated throughout the entire membrane, for the securest attachment possible. 

Follow the base sheet with Imperflex MSA-SBS mineral surfaced cap sheet for a high-performing system. The Imperflex MSA membrane features colored, ceramic-coated granules that provide additional protection while closely matching existing shingles to provide a seamless appearance. 

When it comes to increasing your efficiency without sacrificing quality, look no further than Bitec’s Imperflex. 

Learn more about Bitec in their RoofersCoffeeShop® Directory or visit bi-tec.com 

About Bitec 

Bitec, Inc.™ is a leading manufacturer and distributor of some of the industry’s highest-quality APP and SBS modified bitumen membranes. Since its founding in 1986, Bitec has remained committed to providing its customers with only the most innovative and highest-quality modified bitumen products. 

Bitec, Inc. offers a full line of modified bitumen waterproofing and roofing membranes suited for most commercial and industrial applications. Bitec membranes offer the contractor both conventional and current methods of application, and are available in either smooth surface or mineral surface in a variety of colors.

]]> RoofersCoffeeShop® Will Be at IRE 2022, Will You? https://www.rooferscoffeeshop.com/post/rooferscoffeeshop-will-be-at-ire-2022-will-you rooferscoffeeshop-will-be-at-ire-2022-will-you Mon, 17 Jan 2022 18:00:00 PST

By Cass Jacoby, RCS Reporter.  

IRE promises to be one of the biggest events of the year, check out who will be at the expo! 

This year’s International Roofing Expo (IRE) promises many exciting events, products, classes and more. The expo will take place February 1-3 in New Orleans at the Ernest N. Morial Convention Center.  

RoofersCoffeeShop® will be on the beat, sharing information and broadcasting live on YouTube. Additionally, you will find President Heidi J. Ellsworth moderating a panel on how to work with young people who are interested in roofing. The session takes place Tuesday at 7:45 a.m. - 9:15 a.m. CT 

The Coffee Shop will join many great manufacturers, distributors and associations as they share new ideas with roofing contractors. Make sure you stop by our booth, number 249, and visit our RoofersCoffeeShop partners too:  

Don’t miss out, register today for IRE 2022!

]]> IRE Brings the Roofing Industry to Life https://www.rooferscoffeeshop.com/post/ire-brings-the-roofing-industry-to-life ire-brings-the-roofing-industry-to-life Sat, 25 Dec 2021 09:00:00 PST

By Lauren White, RCS Editor. 

IRE 2021 did not disappoint and we can’t wait to experience it again in New Orleans in 2022! 

While I am not new to the trade show world, I am new to roofing trade shows. And the International Roofing Expo (IRE) 2021 in Las Vegas, Nevada was an exhilarating and exhausting experience. As a writer and editor working remotely for RoofersCoffeeShop® I’ve interviewed people over the phone, had meetings via Zoom and written articles about campaigns, new products, project profiles and more.  But actually talking to people I’ve only “met” via email, visiting the booths, seeing and touching the materials and products I’ve only described, was a whole new experience and really made the roofing industry come to life for me. 

Vendors were excited to be in Las Vegas at a trade show, something that we’ve all been missing for a couple of years, and to be present for the contractors too. While it was a smaller show than normal, many commented that they enjoyed the slower pace because they could have a substantial conversation with anyone who walked by, which also meant I got to learn more from the experts!   

Read on for a glimpse of the conversations we had and what you can look forward to in New Orleans in just a few months! 

PABCO Roofing Products 

PABCO Roofing Products was eager to share with us about their Cascade Diamond shingles. They are the only company to have this shingle design, which pays homage to older shingles. Especially popular in North Carolina on more historic homes, the Cascade Diamond shingles look like slate from afar but cost a fraction of the price. These shingles ship across the U.S. even though the company is regional. The percentage of copper granules in the Cascade Diamond shingles is higher than others, making these shingles a preventative system to algae growing on a roof.   

They also shared with us about their Paramount Advantage shingles. These shingles have a tapered design, providing a unique look that also yields fewer sticking points with rain and debris. 

We learned a fun fact about their logo too! You’ll notice that the corners of the house don’t touch because “our house is never complete.” 

Leap 

Leap had a big presence at IRE. And there were a lot of new and exciting things they shared with us – new partnerships, new user interface and new hires! The integration with Company Cam was one of the main highlights, in addition to their new user interface. Leap is growing fast with new hires in sales, leadership and marketing. Contractors shared feedback about the site and Leap listened, resulting in an updated user interface. 

Breakthrough Academy 

Quick Tools for contractors! Breakthrough Academy (BTA) identified the top 10 issues contractors face and came up with these free tools. Designed to educate people and get quick info, Contractor Quick Tools are for people who are forward focused and want to incorporate tech into their company but are inundated with information, options and technical jargon. Contractor Quick Tools are interactive and include both a video and text, they’re fun and personable too. Each tool is free, downloadable and easy to use. Any tools that are documents have a blank and filled example because “blank documents are overwhelming,” Erin Scheel, manager of strategic partnerships for BTA, explained. A filled example and editable doc are provided for contractors to use. 

Owens Corning 

To help select their color of the year, Owens Corning hosted a women’s focus group.  The result? Aged Copper. Their booth at IRE was highly interactive with a mood board of their Aged Copper color of the year in addition to a nail zone challenge for their shingles and touchscreen quiz for contractors to test their Owens Corning knowledge. They were also very excited to talk about Design EyeQ, an online feature contractors can share with homeowners so they can visualize what their new roof will look like by “trying on” different colors and shingle options. 

JobNimbus 

With their main purpose to “Make more, work less” JobNimbus strives to help contractors boost their revenue by 43% and save their team 24 hours per week. They do this by helping contractors get: 

  • Organized – With the Work Orders feature, contractors can optimize processes and turn jobs into bite-sized instructions for other team members to complete. Additionally, JobNimbus will automatically upload and organize mobile photos into folders so you don’t have to. 

  • Efficient – From the calendar, assign work orders and get notifications instantly. Save time by easily automating tasks, emails and more. 

  • Professional – Create new estimates in seconds with the estimate template and capture signatures from anywhere with the e-sign feature. 

  • Profitable – Collect money faster and track invoices with ease all from one place.  The reporting dashboard view provides an in-depth review to maximize your revenue. 

Sashco 

The cobra nozzle! We were all too excited about this tool from Sashco. The Cobra Nozzle provides a quick fix seal for contractors’ lap joining needs. From their insights report, Sashco identified that contractors want all-purpose tools that will work in any weather.  And along came the Cobra Nozzle, a tool that produces a flat bead of caulking for flat joints. The Cobra Nozzle is self-tooling, cuts labor time in half and delivers up to 50% in material savings for contractors.  

Watch this video from IRE about their cobra nozzle.  

Bitec 

We spent a good amount of time speaking with the people at Bitec about their company culture!  They’ve been bringing new people in and growing, but also maintaining their family feel.  They’re all about fostering relationships, which was definitely exemplified in our conversation with them at IRE. While the culture is changing, one thing that remains the same is that they’re still willing to pick up the phone and have conversations with roofing professionals. 

Sherwin-Williams 

Phantom Metal Roof Sealant by Geocel was the main event for us at Sherwin-Williams. This color-matching sealant was designed for metal roofing substrates. With six translucent colors available – white, gray, bronze, green, blue, green – any metal roof color can still shine through and blend with the surface to not only look great, but also provide superior protection. This sealant saves time and money and is applicable in damp, cold and hot weather. 

MARCO Industries  

We were some of the first to hear that MARCO Industries launched their Python™ steep-slope ventilation line during IRE! This is their first debut into the residential market. The Python ventilation line has several ridge vent and static vent options available that are environmentally friendly. These products not only offer superior performance but are also easy to install.  

Their Python Weather-Tite™ rolled ridge vent is made of a high-performing, non-wicking modified polyester material, allowing you to cut where you want and use every piece, which means no waste! 

The rest of the products in their residential ventilation line are all made from no-break polypropylene material and include: 

  • Python Weather-Tite™ FlexFit (TM) 3-IN-1 Ridge Vent 

  • Python FlexFit™ 3-IN-1 Ridge Vent 

  • Python 65 Slant Back Vent 

  • Python 150 Round Vent  

Nearmap 

When we spoke with people at Nearmap, they wanted to emphasize that they provide flexible options that are tailored to suit YOUR business needs. Set up is quick and every Nearmap user has immediate access to MapBrowser, which is Nearmap’s web platform; no additional software is required. They have a variety of offerings depending on your visual map needs. These include: 

  • Nearmap Vertical: High resolution, top-down imagery 

  • Nearmap Oblique: Multi-perspective aerial view at a 45-degree angle.  This allows you to view four-directional aspects with a gallery of individual source images. 

  • Nearmap 3D: 360-degree immersive view of 3D textured mesh in 3D Viewer.  You can pan and zoom and measure heigh, length, pitch, area and elevation. 

  • Nearmap AI: View AI layers in MapBrowser to identify objects and other location attributes. Third-party integration is made easy with on-demand export and APIs. 

Conversations like these, and more, are what you can look forward to at IRE 2022 in New Orleans, Louisiana. You won’t want to miss this event! 

Register today for IRE 2022!

]]> Bitec Shares Exciting News Live at the MRCA https://www.rooferscoffeeshop.com/post/bitecshares-exciting-news-live-at-the-mrca bitecshares-exciting-news-live-at-the-mrca Fri, 03 Dec 2021 09:00:00 PST

By Cass Jacoby, RCS Reporter. 

Learn about some updates Bitec has to announce as RCS interviews Alan Tatum at the MRCA. 

Committed to sharing Midwest Roofing Contractors Association (MRCA) tradeshow with our viewers, RoofersCoffeeShop®’s Heidi J. Ellsworth takes you live onto the show floor as she meets with Bitec’s Technical Manager Alan Tatum for exciting updates within the company.

While most of us were learning how to bake bread over the pandemic, Bitec has been working on expanding their Imper-Sol™ line of roof coatings.

“Bitec has been in elastomeric coatings for many years now, but we've decided to expand that to include rubberized coatings and the silicone products, as well as accessories,” says Alan. “So we've got a full line of restoration products — or as we like to call them preservation products.” 

Coatings have been the fastest growing segment of the commercial roofing industry for a long time now, but with this new line, Bitec elevates the product. “We wanted to make sure we brought out something that matched our standards for quality,” Alan told Heidi. “Customer response has been positive; we just can't wait to get out there and start promoting more.” 

That’s not the only exciting changes within the company. Bitec is evolving into what they’re calling Bitec 2.0 with the addition of Joel Shealey to the company a few years ago. Joel’s father, Bruce Shealey, was the former president of Bitec for 42 years and under Joel’s leadership, the company is looking toward the future and turning more to digital strategies. 

“We also have other things coming out in the near future” Alan teases. Talk about coming back to tradeshows with a bang! Virtually visit Bitec’s booth and watch the full interview. 

Watch the entire live interview on YouTube for more information on Bitec and a closer look into the MRCA show. And don’t forget to subscribe to RCS on YouTube for more quality video content that takes you into the world of roofing. 

Learn more about Bitec in their RoofersCoffeeShop® Directory or visit bi-tec.com.

]]> Visit Bitec at the MRCA! https://www.rooferscoffeeshop.com/post/visit-bitec-at-the-mrca visit-bitec-at-the-mrca Sat, 23 Oct 2021 15:00:00 PDT

By Cass Jacoby, RCS Reporter.  

Come see Bitec at booth #325 at the 71st MRCA Conference and Expo.  

The Midwest Roofing Contractors Association (MRCA) is hosting their 71st annual MRCA Conference and Expo this November 9-11, 2021 in Milwaukee, Wisconsin at the Milwaukee City Center. 

This year looks like it will be a great show! Bitec will be at the convention at Booth #325, showing off their new booth. Come visit them to see their cool designs, colors and innovations.  

At the International Roofing Expo (IRE) Joel Shealey, the vice president of operations for Bitec told RCS in an interview, “There's a lot of rebranding work that's going on. We're trying to make a little bit of a new Bitec 2.0 at this point.” He says in addition to the new look of the Bitec booth, be on the lookout for a new and improved website.  

For many contractors, this will be the first convention and trade show in person since before the pandemic, so it is sure to be an exciting event. Get ready for new educational sessions both on and off the trade show floor as well as even more product demonstrations, hands-on experiences and enhanced technology-based interaction with the popular Product Peep Shows and Mobile Conference App! 

Also keep an eye out for RoofersCoffeeShop® at booth #316, where you can grab your RCS swag and learn what is new at the Coffee Shop.  

Learn more about Bitec in their RoofersCoffeeShop Directory or visit bi-tec.com. 

About Bitec 

Bitec, Inc.™ is a leading manufacturer and distributor of some of the industry’s highest-quality APP and SBS modified bitumen membranes. Since its founding in 1986, Bitec has remained committed to providing its customers with only the most innovative and highest-quality modified bitumen products. 

BITEC, Inc. offers a full line of modified bitumen waterproofing and roofing membranes suited for most commercial and industrial applications. BITEC membranes offer the contractor both conventional and current methods of application, and are available in either smooth surface or mineral surface in a variety of colors.

]]> Bitec Live From the RCS Soundstage at IRE https://www.rooferscoffeeshop.com/post/biteclivefromthe-rcs-soundstage-at-ire biteclivefromthe-rcs-soundstage-at-ire Fri, 22 Oct 2021 15:00:00 PDT

By Cass Jacoby, RCS Reporter. 

Bitec VP Joel Shealey shares with Heidi what’s new at the company and how they are meeting material demands. 

Committed to sharing the International Roofing Expo and taking you onto the tradeshow floor so you can enjoy the show from anywhere, RoofersCoffeeShop®’s Heidi J. Ellsworth meets with Joel Shealey, the VP of operations for Bitec at IRE for an interview. 

 

Joel tells Heidi he is happy to celebrate the company’s  35th year as “Bitec 2.0.”  “There's a lot of rebranding work that's going on. We're trying to make a little bit of a new Bitec 2.0 at this point,” Joel tells Heidi. IRE is the first show the new Bitec booth makes an appearance. Additionally, Bitec is rolling out a new website. 

Heidi and Joel discuss what it is like to be in a family business. Joel’s father, Bruce Shealey, was the former president of Bitec for 42 years. Joel has been with Bitec for almost two years and his leadership at the company has BiTec looking to the future and turning more to digital strategies. 

Joel and Heidi talk about the recent material shortages and the ways Bitec is working to maintain material availability. “We [have availability],” says Joel. “We've had a few periods where we've had to stretch out a few weeks, but we've never met what's been the industry norm this year.” 

In a year where more people are looking into alternative products, Bitec has thrived off of contractors finding their system as quality. “One thing that we've really stressed is we've maintained our quality. So, throughout the years, some others have elected to, to put a little more filler in to cheapen the product,” says Joel. “If you get a roll of our stuff, you'll see that it's what it was when it was developed and what it should be even today.” 

Watch the entire live interview on YouTube for more information on Bitec and a closer look into the IRE show. And don’t forget to subscribe to RCS on YouTube for more quality video content that takes you into the world of roofing. 

Learn more about Bitec in their RoofersCoffeeShop® Directory or visit bi-tec.com.

]]> What’s Protecting the Building at a Deeper Layer? https://www.rooferscoffeeshop.com/post/whats-protecting-the-building-at-a-deeper-layer whats-protecting-the-building-at-a-deeper-layer Mon, 04 Oct 2021 15:00:00 PDT

Metal and tile roofs are known across the industry for their superior waterproofing performance and robust integrity.

These materials protect against all kinds of damage from the outermost layer of the roof. 

But what about metal and tile’s back-up? What’s protecting the building at a deeper layer? For the building’s outermost layer to be effective, it needs protection that extends beyond surface level. Every robust building envelope requires a full system that protects from all angles.

That’s where MAT-40 shows up and lays a strong foundation for success. MAT-40 is Bitec’s long-lasting metal and tile underlayment membrane, weighing 40 lbs per 100 square feet.

MAT-40 gains its strength from its well-rounded composition. With a top coat consisting of high-strength, dimensionally stable polyester combined with fiberglass scrim, MAT-40 truly holds its own. On the bottom surface, the roll is coated with a specially formulated SBR polymer modified adhesive. This allows for a silicone-treated split release film to easily attach to the membrane, which eases installation for the customer.

Another great benefit of MAT-40 is that it boasts a monolithic coating and saturating process, instead of being a laminate or dual-compound material. This contributes to the underlayment’s superior waterproofing capabilities and provides an even simpler application.

If high-performance protection alone didn’t catch you, MAT-40’s self-adhering composition is bound to seal the deal. Bitec knows the value of a self-adhering membrane. That’s why they put so much care into incorporating it into a variety of their signature membranes. The easy-to-use of the peel-off release film eases MAT-40’s application process, so you can enjoy more free time, less labor and the most visible protection available for the jobsite.

MAT-40 creates a strong foundation for the most successful Bitec systems. Lay down MAT-40 and top it off with your favorite metal or tile, to see the results in action in your next project. 

Learn more about MAT-40 and Bitec’s line of underlayments: https://bi-tec.com/underlayments.html

]]> Come See RCS at the Western Roofing Expo! https://www.rooferscoffeeshop.com/post/come-see-rcs-at-the-western-roofing-expo come-see-rcs-at-the-western-roofing-expo Fri, 17 Sep 2021 15:00:00 PDT

By Cass Jacoby, RCS Reporter. 

Don’t miss out on one of the largest regional roofing expos this September 21-23. 

Known as the premier regional roofing event in the United States, the Western Roofing Expo 2021 - September 21-23 at The Mirage Las Vegas - features a two-day trade show, 24 educational seminars, two keynote luncheons, the Roofing Games™, golf and sporting clays tournaments, an amazing welcome party and lively-silent auction and unbeatable networking with powerful industry connections. 

RoofersCoffeeShop® will be there, sharing information and handing out “Next Time You See A Roofer — Look Up To Them” bumper stickers. 

The CoffeeShop will join many great manufacturers, distributors and associations as they share new ideas with Northwest roofing contractors. View the trade show map to plan your time at the expo. Be sure to visit these RCS Partners: 

  1. ABC Supply Co., Inc. Booth 719 

  1. AccuLynx Booth 1029 

  1. Angi Booth 223 

  1. Art Unlimited Booth 611 

  1. ATAS International Inc. Booth 731 

  1. Beacon Building Products Booth 801 

  1. BITEC, Inc. Booth 306 

  1. CertainTeed Booth 909 

  1. Cotney Attorneys & Consultants Booth 1215 

  1. DaVinci Roofscapes Booth 912 

  1. Equipter Booth 208  

  1. EVERROOF Booth 613 

  1. Franklin International/Titebond Booth 724 

  1. GAF Booth 503 

  1. GCP Applied Technologies Booth 201 

  1. General Coatings Manufacturing Corp. Booth 712 

  1. Geocel (Sherwin-Williams) Booth 1106  

  1. Guardian Booth 226 

  1. HOVER Booth 828  

  1. IB Roof Systems Booth 300  

  1. ICP Building Solutions Group / APOC Booth 601 

  1. IKO Manufacturing Booth 919  

  1. Integrity Insurance and Bonding Inc Booth 125 

  1. JobNimbus Booth 930  

  1. Johns Manville Booth 1218 

  1. Leap Booth 419 

  1. National Roofing Contractors Association Booth 107 

  1. National Women in Roofing Booth 131 

  1. New Tech Machinery Booth 106 

  1. Owens Corning Booth 1101 

  1. PABCO Roofing Products Booth 301 

  1. Quarrix Building Products Booth 311 

  1. Roof Hugger, LLC Booth 832 

  1. S-5! Booth 1224 

  1. Sales Transformation Group, Inc. Booth 113 

  1. Sashco Inc. Booth 733 

  1. SIKA Corporation - Liquid Applied Roofing & Waterproofing Division Booth 324 

  1. SRS Distribution Booth 401 

  1. United Asphalts, Inc. Booth 728 

  1. Western Colloid Booth 406 

  1. Western States Roofing Contractors Association Booth 1219 

And don’t forget to check out ATAS International, Inc. at booth 731. Frank Saldana, product representative at ATAS will be speaking on Thursday, September 23 at 10:15 a.m. about Sustainable Building Envelopes. You won’t want to miss what he has to say.  

Check out the newest RoofersCoffeeShop eBook for Integrity Insurance and Bonding, Inc. and be sure to visit them at the show to learn more. 

Join Trent Cotney and the team at Cotney Attorneys and Consultants for the following educational sessions: 

  • Wednesday, September 22 

  • Navigating Legal Issues of COVID-19, Ben Briggs 

  • Empowering Your Field Leaders, John Kenney 

  • Navigating Material Volatility and Supply Chain Issues, Trent Cotney 

  • Thursday, September 23 

  • The History of Roofing, Trent Cotney and John Kenney 

  • Legal Issues When Using Subcontractors on Projects, Trent Cotney 

Register today so you don’t miss out on these opportunities to visit these RCS partners and better your business and roofing skills! 

Learn more about the Western States Roofing Contractors Association (WSRCA) in their RoofersCoffeeShop® Directory or visit www.wsrca.com.

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