Frank Farmer - Join the Metal Roofing Sales Bootcamp!

By Evelyn Witterholt, RCS Reporter. 

Join Heidi as she speaks with Frank Farmer about getting into metal roofing and the sales bootcamp that can help.

In Season 4, Episode 10 of Roofing Road Trips, Heidi J. Ellsworth spoke with Frank Farmer, creator of Metal Roofing Consultants (MRC) about the growth of metal roofing and MRC’s sales bootcamp. 

Frank tells us that the metal roofing industry has seen tremendous growth over the last few years. He attributes much of this growth to the appeal of the durability inherent in metal roofs. The growth also has a lot to do with millennial homeowners, as many of them are opting for metal roofing because of its long-lasting properties. 

“They are surprisingly wanting to stay in houses a lot longer than previous generations,” Frank says. “They're looking for more permanence.” 

For contractors who are looking to start selling metal roofs, Frank and MRC offer a Metal Roof Sales Bootcamp to help them understand the sales process. The intensive training takes place over four days and the groups being trained are very small for a more hands-on and personal experience. Frank says they take attendees through every step of the metal roofing sales process, and he guarantees that after the training, they’ll be able to present and close a metal roof sale. 

Frank also says that people in the bootcamp don’t leave empty-handed. Attendees will get all the paperwork they need to complete a sale and they can even put their logo on top of it. They also provide them with knowledge of how to perform inspections and gain the trust of the customer with expertise in metal roofing. 

“It's very customer-centric,” Frank says. “It's not some sales scam. It is truly about putting that customer first, figuring out what they want, earning their trust, and delivering a product to them that they're going to have in the house forever.” 

Listen to the entire podcast to learn more about how to grow your business by getting into metal! 

Learn more about Metal Roofing Consultants in the RoofersCoffeeShop® Directory or visit www.metalroofingconsultants.com.